The Carefree Boat Club of Tennessee came to us to meet their corporate marketing and sales needs to assist with their sales goals, recruitment marketing, as well as informational and training based video content. Then the coronavirus/COVID-19 pandemic hit and we were in unknown territory of how to fulfill the full scope of this project while being in lock-down. Once things went back to some form of new-normal, filming under the original planned scope with travel, the extras casting needed while keeping everyone safe was no longer an option. Once the leading film industry professional organizations and unions released we were able to finally implement our internal guidelines we developed while using industry wide guidelines to bolster our already strict outline of how to get back to production and our team was able to deliver. Here are some samples of the remotely produced work and stock image editing our team was able to produce for the Carefree Boat Club of Tennessee for their video marketing commercial needs in such strange times.
Since the original lock down, we were able to make the remaining videos in this project happen following strict COVID-19 on-set guidelines and with a much smaller crew to minimize the number of people on location and on set.
It’s always a joy to film in the outdoors given that is one of our companies specialties, but even more so to find ways to navigate unexpected changes to still deliver and exceed the clients expectations.
PROJECT TEAM
Directed by: ...........……...….………… Angel David Verde
Client Project Manager:……… Hailey Kinner, Carefree Boat Club of TN
Editor, Sound Design:…………… Angel David Verde
On Camera Talent: ........…….……Sage Tanguary
WHAT OUR CLIENT HAD TO SAY
After we had decided to use DV Entertainment for our promo video, we faced a huge challenge with the COVID-19 pandemic lockdown. I am so thankful DV Entertainment created a plan to get us through until we could actually film in-person. They developed creative ways to satisfy our needs, even when we would throw things out there last minute. Grateful for the business relationship we have formed and I look forward to our next project together.
Hailey Kinner, Membership Director, Carefree Boat Club of Tennessee
Table Of Contents
Lifestyle & Testimonial Promo
The women behind the Carefree Boat Club of Tennessee in Johnson City, Bristol, and Chattanooga had a goal to make their new promo showcase the experience and lifestyle members of CBC have on their lakes and Rivers in East Tennessee. We hit the water with camera in tow just in time before the first cold weather snap came and the trees became bare to share the stories of 5 families who enjoy the lifestyle the Carefree Boat Club of Tennessee provides them. Our DP (director of photography) acted as director, camera operator, drone operator, and in-water camera to keep things light while really nailing the true essences of the projects goal. We added some well placed sound design to really give you the sense of a day out on the lake. We provided a main promo that you can watch below featuring their three locations in the Bristol/Johnson City, TN area. We also edited an alternative version that included footage from Chattanooga footage for their location in that area that you can watch here to see the slight variation we made for them.
30 Second Social Media Spot
Our first video we produced for the Carefree Boat Club of Tennessee was a 30 second promo for their social media platforms. However, because we could'’t film on location at the time due to the pandemic, we had to get creative. To get the boat club something they could use before their summer season began and people seeking outdoor activities to social distance locally, we made this spot entirely from a few sources of stock footage. Both from our companies catalog of footage of locations in the Carefree Boat Club’s area, but also some from our network of stock footage sources. It hit the mark and looked the part.
6 Key Benefits Info Series
The last batch of videos we produced for our friends at the CBC of Tennessee were actually produced once some of the initial guidelines were put in place to allow very small, socially distance activities to take place locally. This series of videos are used to give specific information to potential members who prefer video as their choice of information digestion. Our own production manager and assist editor who has both a background in stage and radio work stepped up to the challenge to be “the face” of the Carefree boat club of Tennessee. We used a nimble single camera setup, lighting and a teleprompter to produce these videos outdoors. A fun behind the scenes fact about these videos are, we didn’t even film them in Tennessee or on any of their actual club locations! Our crew scouted a small lake near our studio in Virginia that looks similar to the terrain of the Tri-Cities / Northeast Tennessee and you would'’t be the wiser, and! Our client loved them and agreed they looked just like the lakes near their marinas. We put a couple of these videos below, but you can watch the whole series at the clients website, here.